The Founders Group
Fractional sales leadership for startups

Your sales shouldn’t need you in every deal.

We build and run the sales team founders never have time to build. A hands-on sales director, AI-powered prospecting we manage for you, and one team accountable for your pipeline.

7 yearsleading sales teams and closing at the deal table
£m+multi-million-pound deals negotiated and closed
2 weeksfrom signature to a working kick-off, not a six-month hiring search
The founder’s ceiling

You built the company by selling it yourself.

That got you here. It won’t get you to the next stage. When every big deal still runs through you, growth stops at the edge of your calendar.

i.

Reps pitch features, not outcomes

Deals stall at the same stage and land back on your desk.

ii.

The pipeline lives in your head

No reliable forecast and no clear view of what will close.

iii.

Prospecting stops when you’re closing

Revenue arrives in waves instead of a steady line.

iv.

Hiring a sales leader feels like a gamble

Six figures, months of searching and no guarantee it works.

The Founders Method

Diagnose. Build. Coach. Hand over.

Four stages, each with deliverables you can see and keep.

01 · Month one

Diagnose

A full audit of how you sell today, and the baseline we’re measured against.

02 · Weeks three to six

Build

The engine goes live, with your approval on every message sent in your name.

03 · Month two onward

Coach

Weekly coaching and mentorship that turns your team into closers.

04 · Whenever you’re ready

Hand over

The playbook, sequences and dashboards are yours. Keep us, or run it yourself.

Every stage, every deliverable, and how we compare to hiring.

Explore the method →
Client portal preview

See exactly what you’ll get.

Every client gets a private portal. Take a tour of the screens you’ll use every week.

Client portal · The Founders Group
Packages

Priced in the open. Scaled to your team.

Month one is the Diagnose. Coaching and mentorship then continues at 30% less, with a three-month minimum and month to month after that.

4 reps

Compare every inclusion side by side and download a PDF quote.

Build your quote →
Clients

Founders who stopped being the only closer.

The companies we work with, in their own words.

See every company we’ve worked with.

View clients →
Who we work with

Startups ready to build a real sales team.

Pre-seed to seed

Founder still closing

You’ve proven people will buy. Now you need a process, a pipeline and your first hires set up to win without you.

Seed to Series B

First sales team

You have reps, but no sales leader. We bring the structure, coaching and forecast your board expects.

High-ticket B2B

Complex, valuable deals

Multi-stakeholder sales where qualification and negotiation decide the quarter. Property, SaaS, services and more.

The founders

Operators who still sell.

You work with the people who built the method, not a junior account manager.

NCEO · Fractional Sales Director

Nader Solomon

Seven years in sales, scaling sales teams and closing multi-million-pound deals. Leads strategy and your biggest negotiations.

IHead of Sales · Delivery

Ilya Butylkini

A closer by trade. Runs delivery, weekly pipeline reviews and hands-on coaching for your reps.

KSystems & Product

Karim Sharif

Builds and runs the AI prospecting pods, CRM and dashboards that keep your pipeline full and measurable.

Meet the team behind the method.

About the founders →
After you sign

Your first thirty days.

No long onboarding. You’ll know exactly what happens and when.

Day oneWelcome and portal

Your welcome pack, portal login and kick-off booked.

Week oneKick-off

Goals, decision-makers and system access agreed in one session.

Week twoAudit and baseline

Findings, ideal customer profile and the targets we’re measured on.

Week fourEngine live

Playbook approved, sequences ready and first outbound going out.

Two-minute assessment

Where does your sales function really stand?

Six questions. You get a score, your biggest gap and the package that fits.

Questions

Before you book.

How is this different from hiring a sales director?

You get senior leadership from week one, without a six-month search or six-figure salary, plus an outbound engine a single hire wouldn’t bring. The playbook stays with you if you later hire in-house.

Do you only work with certain industries?

No. We work with startups across B2B, from SaaS and services to property and other high-ticket sales. If we’re not the right fit, we’ll say so on the first call.

What happens in the Diagnose month?

We audit your pipeline and process, define your ideal customer profile and target accounts, agree the baseline and targets we’re measured against, and deliver your messaging playbook.

Do AI SDRs send messages without our approval?

No. You approve messaging and targeting before anything goes out in your name, we review every meeting booked, and we protect your sending domains.

What’s the minimum commitment?

Three months: the Diagnose month plus two months of coaching and mentorship. After that it runs month to month with 30 days’ notice.

Who owns what you build?

You do. The playbook, sequences, dashboards, CRM configuration and hiring scorecard belong to you once paid for.

Book a discovery call

Let’s look at your pipeline.

A 30-minute call with a founder. We’ll tell you honestly whether we can help, and what we’d do first.

Emailhello@thefoundersgroup.net
Get a quoteBook a call